Constructing national identity in the public space. The discursive transformations of the semiotic-linguistic landscapes of Pristina, Kosovo

This paper focuses on the discursive transformations of semiotic-linguistic landscapes Pristina, capital Kosovo as brought about by successive sociopolitical and against reversed power relations Albanians Serbs. The study departs from underlying assumption that ethnic Albanian image cityscape emits today does not coincide with vision civic inclusion multi-ethnicity painted in Constitution (2008) after Declaration Independence (2008). By means a diachronic examination alterations made to iconic landmark establishments at different political phases time, it is posited an appreciation contemporary landscape requires understanding its dialogic relationship past. It contended semiotic changes reacted past demarcating barriers limit access previously dominant other. With reference ethnically segregated context 1990s attention transgressive invisible dimensions for construction city’s identity today.